Amel obtained her Master of Law degree in Paris, where she studied and practiced law. Her love for Quebec changed her life and, upon arrival, her enterprising spirit led her to launch a nursery school.

This experience gave her a taste for strategy and communications. Amel therefore decided to deepen her knowledge and broaden her horizons by completing a public relations program at the Université de Montréal. Since then, Amel has become involved, both on a volunteer and contractual basis, for Radio Centre-ville, the Société québécoise des professionnels en relations publiques, as well as a few independent public relations professionals.

She applies the skills she honed during her time as a lawyer on a daily basis within the firm, but her greatest strength lies in her ability to effectively communicate content no matter the audience.